Get in Touch
+91 87999 93969
Here are some common modules you might find in a digital marketing course
- Website Planning and Development:
- Basics of website design and structure
- User experience (UX) principles
- Content management systems (e.g., WordPress)
- Search Engine Optimization (SEO):
- On-page and off-page SEO
- Keyword research and optimization
- SEO tools and analytics
- Content Marketing:
- Content strategy and planning
- Blogging and article writing
- Content promotion and distribution
- Social Media Marketing:
- Social media platforms and their audiences
- Creating and curating engaging content
- Social media advertising and analytics
- Email Marketing:
- Building and segmenting email lists
- Email campaign design and optimization
- Email marketing tools and automation
- Pay-Per-Click (PPC) Advertising:
- Google Ads and Bing Ads
- Keyword research and ad creation
- Ad budgeting and optimization
- Influencer Marketing:
- Identifying and collaborating with influencers
- Creating effective influencer campaigns
- Measuring the impact of influencer marketing
- Social Listening and Online Reputation Management:
- Monitoring online conversations and brand mentions
- Responding to customer feedback and reviews
- Online reputation repair strategies
- Artificial Intelligence (AI) and Machine Learning (ML) in Marketing:
- Predictive analytics and AI-driven marketing campaigns
- Chatbots and AI-powered customer service
- Introduction to Digital Marketing:
- Understanding the digital marketing landscape
- Evolution and significance of digital marketing
- Video Marketing:
- Creating and optimizing video content
- YouTube marketing
- Video advertising
- Social Media Marketing and Advertising:
- Facebook Ads, Instagram Ads, Twitter Ads, etc.
- Ad targeting and audience segmentation
- Ad performance tracking and optimization
- Analytics and Data Analysis:
- Web analytics tools (e.g., Google Analytics)
- Measuring campaign performance
- Data-driven decision-making
- Conversion Rate Optimization (CRO):
- A/B testing and split testing
- Landing page optimization
- Improving website conversion rates
- Affiliate Marketing:
- Affiliate program setup and management
- Partner selection and recruitment
- Performance tracking and payouts
- Mobile Marketing / App Store Optimization
- Mobile website optimization
- SMS marketing
- Mobile app marketing
- Digital Marketing Strategy and Planning:
- Developing a digital marketing plan
- Budgeting and resource allocation
- Setting KPIs and goals
- Legal and Ethical Considerations:
- Digital marketing regulations and compliance
- Privacy and data protection laws
- Ethical practices in digital marketing
- Emerging Trends and Technologies:
- Artificial intelligence in marketing
- Voice search optimization
Display Advertising:
- Banner ads and display ad networks
- Retargeting and remarketing strategies
- Ad creative and design principles
Digital Marketing Courses
Our courses are designed to align with the latest industry trends and best practices.
Our Past Students
Read about the success stories of our alumni who have gone on to achieve great things in the digital marketing field.